Straightpoint - know the load

For 40 years Straightpoint has manufactured and supplied cabled and wireless telemetry loadlink, load shackles, load cells, digital dynamometers, compression loadcells, crane scales, running line tensiometers and software solutions as well as a range of intrinsically safe load cells.

Safety, reliability and quality are paramount in the lifting and rigging industries and so Straightpoint designs and manufactures to the highest standards including ISO9001, DNV-GL Type Approval, ATEX and IECEx, whilst holding other accreditations and active memberships in key associations such as LEEA, AWRF, SC&RA and ASME.


Unit 9, Dakota Park
Dakota Park, Downley Road
Havant, Hants

t: +44 (0) 2392 484491

Straightpoint Wins Action Coach’s Top Award

Havant, Hampshire-based load cell manufacturer Straightpoint (SP) received the Business Achievement award at Action Coach’s regional annual awards ceremony, which took place at the Royal Maritime Club in Portsmouth, UK last month (February).

SP had been under the business stewardship of Action Coach, which helps entrepreneurs and owners overcome the challenges in maintaining a company, for five years. At the forefront of the partnership was the business relationship between SP owner and managing director, David Ayling (now global business development director for load monitoring solutions), and Gary Mullins, master coach at Action Coach.

Under Mullins’ tutelage Ayling became a consummate planner and drilled his company on the art of goal-setting and measured performance. As has been widely reported, at the turn of the year, Ayling oversaw the sale of the company to the largest lifting, rigging, and material handling hardware company in the world, The Crosby Group.

Mullins said: “I couldn’t have been more excited and pleased for him when he told me about the sale. It truly recognises him for the hard work and change he and the business have gone through. Dave has worked for a number of years to reach this point, implementing key tools and achieving real results. The business has come along way under his leadership, resulting in the business being strong enough to sell to a major industry player. Dave has personally developed into the true leader he is today.”

The deal marked a natural conclusion for Ayling and Mullins in an immediate sense, and the award was a fitting send-off. Ayling said: “We simply wouldn’t be where we are today as a business without the mentorship of Gary. It’s poignant in many ways that the sale represents something of an end point in our journey, and that our beaming award photo captures our last handshake, at least for the time being. But that’s the epitome of business coaching—it’s about hitting targets. And in a mouthwatering sale opportunity, finances aside, we arguably achieved the biggest goal of all together.”

SP has been well decorated over time by Action Coach, in the Hampshire and Sussex region on Mullins’ watch, notably in the Sustained Business Performance and Business of the Year categories. However, the latest recognition was a special award reserved for SP to commemorate the sale of the company, which Mullins called, “the highest accolade” for any business owner.

He said: “SP is a great case study. They’ve demonstrated the importance of reducing a business’s dependency on the owner or leader. A value of a business grows when the team, not the owner, generates sales profit and cash. SP has reminded me of the essential role learning plays in a company’s journey and the importance of treating your personal goals as important as your business goals. Above all else, SP is an outstanding example of taking the action necessary to realise those dreams. Any opportunity to work with them in the future would be a privilege.”

Straightpoint’s David Ayling (left) receives the Business Achievement award from Action Coach’s Gary Mullins.

Contact for editorial enquiries: David Ayling,

About Straightpoint

Straightpoint, a UK manufacturer, has been providing load cells to companies around the world to ensure their loads are safe to lift, offload, pull or push for over 40 years. Straightpoint’s products are currently being used within a wide range of industries such as oil and gas, shipping, construction, renewable energies, lifting and cranes, mining, staging, test and inspection, and military applications. Products are available to buy or rent.