Bexleyheath Cricket Club has signed public relations business Bridger Howes Limited as 1st XI shirt sponsors for season 2017.
Bexleyheath will wear new shirts carrying the logo during pre-season and in all Shepherd Neame Kent Cricket League Division Three matches when the newly promoted side begin their quest for a third successive promotion in the spring. They will also compete in a number of cup competitions.
Bridger Howes specialises in tailored public relations, content marketing, social media and writing services for local and other businesses. It customises packages for clients based on their goals and target audiences. These range from ad hoc announcements to more comprehensive scopes of work that include multiple press releases, management of social media accounts, ghost-writing and media consultancy on a monthly basis.
Richard Howes, director at Bridger Howes, said: “We were looking for a new promotional vehicle for the company and we’re pleased that we could align our marketing goals with Bexleyheath Cricket Club’s strategy to welcome support from the local business sector. There are interesting synergies between our growing business and one of the Kent League’s most dynamic clubs and we look forward to exploring this avenue of mutual opportunity.”
The 1st XI shirt deal is the centrepiece of a larger commercial package that Bridger Howes has signed with Bexleyheath that also includes sponsorship of match balls and the 2017 batsman of the year award, in addition to a 12-month digital advertising campaign that was initiated at the turn of the year.
Mick Parnham, chairman of Bexleyheath Cricket Club, said: “We are grateful to Bridger Howes for the commercial support and hope the wide-ranging sponsorship package they have committed to delivers them a positive return on investment. It is going to be a big year for our leading side at a higher standard and sponsorship from a renowned local firm gives added weight and status to our endeavours.”
Chris Wiseman, 1st XI captain, said: “The squad is looking forward to seeing the new shirts and excited about wearing them throughout what we hope will be another successful summer. We take immense pride in playing for the club and will enjoy the added responsibility of representing our new sponsor, Bridger Howes. I have a good idea who will wear the new 1st XI shirts throughout the summer but what adds intrigue is the prospect of presenting them to young players or others who will only become part of our plans based on performances in the early stages of the season. It’ll be interesting to see how many players have represented the side when the final ball is bowled in eight months time.”
Bridger Howes is one of a number of businesses to back a resurgent Bexleyheath Cricket Club. All colts teams will be jointly sponsored for the next three seasons by Monk Wealth Management Services and Christopher Russell Property Services. Monk Wealth is a financial services company with over 30 years of experience in the financial sector, offering mortgage brokering with a unique, personal touch. Christopher Russell is a local estate agent with a dynamic marketing approach and ability to properly negotiate offers ensuring the best prices for property and guaranteed low fees for an all inclusive service.
Howes concluded: “My business partner, Mark Bridger, and I wish the whole club and all our fellow sponsors every success on and off the pitch this year. As a former player and regular visitor to the clubhouse, I look forward to working with not only the 1st XI side wearing our shirts, but all teams, management, families and supporters who contribute to one of the most highly energised and ambitious sports clubs I’ve encountered.”