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Businesses Should Sponsor

Businesses Should Sponsor Five reasons why your small business should sponsor local sports teams and people that need financial backing to achieve their goals. Our company has sponsored a number of sports teams and individuals, mainly in football, cricket, and motor racing. Currently, our logo is on Long Lane JFC...

Media Buying: Getting a Bang for your Buck (#1)

This is Part 1 of an article about buying advertising in the B2B sector. It is written by Mark Bridger, director at Bridger Howes Limited (BH), a media buying and PR company. I get asked a lot of questions about media buying. Here, I’ve collated some of my answers into...

Raising Awareness Days

This article is about supporting awareness days—like #GLAD2020—with authentic content that addresses the issues and raises the profile of a company or individual. Global Lifting Awareness Day will put GLAD in 2020, where it’s otherwise been largely absent. On Thursday 9 July, the Lifting Equipment Engineers Association (LEEA) and a number...

Viral Marketing

There’s nothing wrong with marketing your way through a crisis—or pandemic—but the tone of messages has got to be right. By Richard Howes The Coronavirus pandemic can tell you a lot about businesses and the individuals that make them tick. I want to focus on marketing (what else?!) and how...

Desert Island Risks

This is a blog about the value of diversity in business groups. By Richard Howes We are attracted to kindred spirits, with good reason, but the mentality can be costly if it leads to business leaders surrounding themselves with too few people of similar, narrow interests. Birds of a feather...

Algorithms, Content, and Community

This blog reminds small businesses to remain focussed on their goal to build engaged communities as social media algorithms hit the headlines. Whether you agree with Mark Zuckerberg’s decision to alter the platform’s news feed algorithm or not, the founder and CEO of Facebook, has presented a timely opportunity to...

11 Tips for Conference Delegates

It’s a good idea to attend industry conferences and seminars, but you only get out what you put in. I’ve been talking to presenters and catching up with thought leaders ahead of emceeing a conference next month. I know that an effective way to manage nerves on the day is...

Capital Litter

This blog says capital letters should only be used in press releases when it’s grammatically correct to do so. I don’t represent the grammar police. I’m not suggesting that language should be everyone’s forte or that there isn’t a time and a place for capital letters. In blogs and social media...

Demographics and Diversification

This blog is about understanding the target audience for a product or service and advises businesses to diversify. My company has always been proud to work in a niche marketplace. When people questioned whether folks wanted to read about cranes, we broke the crane down into a cab, controls, jib,...

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