Blog

Raising Awareness Days

This article is about supporting awareness days—like #GLAD2020—with authentic content that addresses the issues and raises the profile of a company or individual. Global Lifting Awareness Day will put GLAD in 2020, where it’s otherwise been largely absent. On Thursday 9 July, the Lifting Equipment Engineers Association (LEEA) and a number...

Viral Marketing

There’s nothing wrong with marketing your way through a crisis—or pandemic—but the tone of messages has got to be right. By Richard Howes The Coronavirus pandemic can tell you a lot about businesses and the individuals that make them tick. I want to focus on marketing (what else?!) and how...

Desert Island Risks

This is a blog about the value of diversity in business groups. By Richard Howes We are attracted to kindred spirits, with good reason, but the mentality can be costly if it leads to business leaders surrounding themselves with too few people of similar, narrow interests. Birds of a feather...

Algorithms, Content, and Community

This blog reminds small businesses to remain focussed on their goal to build engaged communities as social media algorithms hit the headlines. Whether you agree with Mark Zuckerberg’s decision to alter the platform’s news feed algorithm or not, the founder and CEO of Facebook, has presented a timely opportunity to...

Tweets