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Media Buying: Getting a Bang for your Buck (#1)

This is Part 1 of an article about buying advertising in the B2B sector. It is written by Mark Bridger, director at Bridger Howes Limited (BH), a media buying and PR company. I get asked a lot of questions about media buying. Here, I’ve collated some of my answers into...

Raising Awareness Days

This article is about supporting awareness days—like #GLAD2020—with authentic content that addresses the issues and raises the profile of a company or individual. Global Lifting Awareness Day will put GLAD in 2020, where it’s otherwise been largely absent. On Thursday 9 July, the Lifting Equipment Engineers Association (LEEA) and a number...

Viral Marketing

There’s nothing wrong with marketing your way through a crisis—or pandemic—but the tone of messages has got to be right. By Richard Howes The Coronavirus pandemic can tell you a lot about businesses and the individuals that make them tick. I want to focus on marketing (what else?!) and how...

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