Blog

Algorithms, Content, and Community

This blog reminds small businesses to remain focussed on their goal to build engaged communities as social media algorithms hit the headlines. Whether you agree with Mark Zuckerberg’s decision to alter the platform’s news feed algorithm or not, the founder and CEO of Facebook, has presented a timely opportunity to...

11 Tips for Conference Delegates

It’s a good idea to attend industry conferences and seminars, but you only get out what you put in. I’ve been talking to presenters and catching up with thought leaders ahead of emceeing a conference next month. I know that an effective way to manage nerves on the day is...

Capital Litter

This blog says capital letters should only be used in press releases when it’s grammatically correct to do so. I don’t represent the grammar police. I’m not suggesting that language should be everyone’s forte or that there isn’t a time and a place for capital letters. In blogs and social media...

Demographics and Diversification

This blog is about understanding the target audience for a product or service and advises businesses to diversify. My company has always been proud to work in a niche marketplace. When people questioned whether folks wanted to read about cranes, we broke the crane down into a cab, controls, jib,...

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