This is Part 2 of an article about buying advertising in the B2B sector. It is written by Mark Bridger, director at Bridger Howes Limited (BH), a media buying and PR company. (Click here to read Part 1) As I said in Part 1, I get asked a lot of...
Author Archives: bridgerhowes
Lifting Lowdown
Company director Richard Howes is co-host of industry podcast Lifting Lowdown, powered by Lift & Hoist International (LHI) magazine. Fellow director Mark Bridger is also a regular guest as the business joins host Guy Harris, publisher and director at LHI, and other thought leaders to tackle a variety of subjects,...
Raising Awareness Days
This article is about supporting awareness days—like #GLAD2020—with authentic content that addresses the issues and raises the profile of a company or individual. Global Lifting Awareness Day will put GLAD in 2020, where it’s otherwise been largely absent. On Thursday 9 July, the Lifting Equipment Engineers Association (LEEA) and a number...
Algorithms, Content, and Community
This blog reminds small businesses to remain focussed on their goal to build engaged communities as social media algorithms hit the headlines. Whether you agree with Mark Zuckerberg’s decision to alter the platform’s news feed algorithm or not, the founder and CEO of Facebook, has presented a timely opportunity to...