Author Archives: bridgerhowes

Algorithms, Content, and Community

This blog reminds small businesses to remain focussed on their goal to build engaged communities as social media algorithms hit the headlines. Whether you agree with Mark Zuckerberg’s decision to alter the platform’s news feed algorithm or not, the founder and CEO of Facebook, has presented a timely opportunity to...

11 Tips for Conference Delegates

It’s a good idea to attend industry conferences and seminars, but you only get out what you put in. I’ve been talking to presenters and catching up with thought leaders ahead of emceeing a conference next month. I know that an effective way to manage nerves on the day is...

Capital Litter

This blog says capital letters should only be used in press releases when it’s grammatically correct to do so. I don’t represent the grammar police. I’m not suggesting that language should be everyone’s forte or that there isn’t a time and a place for capital letters. In blogs and social media...

Demographics and Diversification

This blog is about understanding the target audience for a product or service and advises businesses to diversify. My company has always been proud to work in a niche marketplace. When people questioned whether folks wanted to read about cranes, we broke the crane down into a cab, controls, jib,...

Press release: Bridger Howes to Sponsor Bexleyheath 1st XI for 2017 Season

Bexleyheath Cricket Club has signed public relations business Bridger Howes Limited as 1st XI shirt sponsors for season 2017. Bexleyheath will wear new shirts carrying the logo during pre-season and in all Shepherd Neame Kent Cricket League Division Three matches when the newly promoted side begin their quest for a...

Hash It Out

This blog aims to help those attending events get more out of their participation by harnessing the power of hashtags. I frequently referenced the importance of hashtags in my series of blogs about trade shows. One can’t really blog about trade events these days and not reference the mighty octothorp....

Stop Press

This blog guides those who send press releases to media and others who might have a need to do so in future. Perhaps it can even inspire companies who don’t include the press in their marketing to give it a try. There is more to this subject than many people...

Quest for Silverware

This blog is targeted primarily at small businesses looking to raise their profile and gain recognition by entering awards. My company enters awards (we’ve even won a couple) and we help clients provide written and other submissions in support of their entries (some of them have even collected silverware). We...

Blog Standard

The best bloggers in a market sector are not only appearing at the top of search engine rankings, as poor content continues to burden the chasing pack. Much of this has been covered before, but as long as I continue to see more bad blogs than good, and the majority still...

Trade Shows: Working with the Media

This is the fourth part of a series of blogs about trade shows. This installment is targeted at exhibitors looking to harness the power of the media. Event organisers could probably pick up a tip or two as well. All businesses, large and small, can benefit from coverage by independent...

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