blog

Blog

News, business and more...

News, business and more…

Algorithms, Content, and Community

This blog reminds small businesses to remain focussed on their goal to build engaged communities as social media algorithms hit the headlines. Whether you agree with Mark Zuckerberg’s decision to alter the platform’s news feed algorithm or not, the founder and CEO of Facebook, has presented a timely opportunity to...

Capital Litter

This blog says capital letters should only be used in press releases when it’s grammatically correct to do so. I don’t represent the grammar police. I’m not suggesting that language should be everyone’s forte or that there isn’t a time and a place for capital letters. In blogs and social media...

Demographics and Diversification

This blog is about understanding the target audience for a product or service and advises businesses to diversify. My company has always been proud to work in a niche marketplace. When people questioned whether folks wanted to read about cranes, we broke the crane down into a cab, controls, jib,...

Press release: Bridger Howes to Sponsor Bexleyheath 1st XI for 2017 Season

Bexleyheath Cricket Club has signed public relations business Bridger Howes Limited as 1st XI shirt sponsors for season 2017. Bexleyheath will wear new shirts carrying the logo during pre-season and in all Shepherd Neame Kent Cricket League Division Three matches when the newly promoted side begin their quest for a...

Trade Shows: Miles of Aisles

This is the third part of a series of blogs about trade shows. Blog one and two are here. This installment is targeted at visitors. I am a passionate supporter of trade shows, conferences and similar events, yet, this blog—as with every post in the series—does challenge organisers, exhibitors, visitors...