This is Part 2 of an article about buying advertising in the B2B sector. It is written by Mark Bridger, director at Bridger Howes Limited (BH), a media buying and PR company. (Click here to read Part 1) As I said in Part 1, I get asked a lot of...
Raising Awareness Days
This article is about supporting awareness days—like #GLAD2020—with authentic content that addresses the issues and raises the profile of a company or individual. Global Lifting Awareness Day will put GLAD in 2020, where it’s otherwise been largely absent. On Thursday 9 July, the Lifting Equipment Engineers Association (LEEA) and a number...