This is Part 1 of an article about buying advertising in the B2B sector. It is written by Mark Bridger, director at Bridger Howes Limited (BH), a media buying and PR company. I get asked a lot of questions about media buying. Here, I’ve collated some of my answers into...
Algorithms, Content, and Community
This blog reminds small businesses to remain focussed on their goal to build engaged communities as social media algorithms hit the headlines. Whether you agree with Mark Zuckerberg’s decision to alter the platform’s news feed algorithm or not, the founder and CEO of Facebook, has presented a timely opportunity to...