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Blog

News, business and more...

News, business and more…

Media Buying: Getting a Bang for your Buck (#1)

This is Part 1 of an article about buying advertising in the B2B sector. It is written by Mark Bridger, director at Bridger Howes Limited (BH), a media buying and PR company. I get asked a lot of questions about media buying. Here, I’ve collated some of my answers into...

Raising Awareness Days

This article is about supporting awareness days—like #GLAD2020—with authentic content that addresses the issues and raises the profile of a company or individual. Global Lifting Awareness Day will put GLAD in 2020, where it’s otherwise been largely absent. On Thursday 9 July, the Lifting Equipment Engineers Association (LEEA) and a number...

Capital Litter

This blog says capital letters should only be used in press releases when it’s grammatically correct to do so. I don’t represent the grammar police. I’m not suggesting that language should be everyone’s forte or that there isn’t a time and a place for capital letters. In blogs and social media...

Demographics and Diversification

This blog is about understanding the target audience for a product or service and advises businesses to diversify. My company has always been proud to work in a niche marketplace. When people questioned whether folks wanted to read about cranes, we broke the crane down into a cab, controls, jib,...

Blog Standard

The best bloggers in a market sector are not only appearing at the top of search engine rankings, as poor content continues to burden the chasing pack. Much of this has been covered before, but as long as I continue to see more bad blogs than good, and the majority still...