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Trade Shows: Miles of Aisles

This is the third part of a series of blogs about trade shows. Blog one and two are here. This installment is targeted at visitors. I am a passionate supporter of trade shows, conferences and similar events, yet, this blog—as with every post in the series—does challenge organisers, exhibitors, visitors...

Trade Shows: A Good Backstage Strategy

Trade shows. As an exhibitor or visitor only a proactive approach can yield return on investment of time and money. This blog is targeted at exhibitors. Break your strategy into two clear areas—how to make the best of the time on the stand (or booth) and things you can (and...

Dawn of a new era

After years of planning Bridger Howes Limited received its certificate of inauguration from Companies House this morning.  It represents the start of a new chapter in the lives and careers of its two directors, Richard Howes and Mark Bridger.  Whether it be contract publishing, media buying, copy editing, media consultancy,...

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