There’s nothing wrong with marketing your way through a crisis—or pandemic—but the tone of messages has got to be right. By Richard Howes The Coronavirus pandemic can tell you a lot about businesses and the individuals that make them tick. I want to focus on marketing (what else?!) and how...
Algorithms, Content, and Community
This blog reminds small businesses to remain focussed on their goal to build engaged communities as social media algorithms hit the headlines. Whether you agree with Mark Zuckerberg’s decision to alter the platform’s news feed algorithm or not, the founder and CEO of Facebook, has presented a timely opportunity to...
Quest for Silverware
This blog is targeted primarily at small businesses looking to raise their profile and gain recognition by entering awards. My company enters awards (we’ve even won a couple) and we help clients provide written and other submissions in support of their entries (some of them have even collected silverware). We...
Trade Shows: Miles of Aisles
This is the third part of a series of blogs about trade shows. Blog one and two are here. This installment is targeted at visitors. I am a passionate supporter of trade shows, conferences and similar events, yet, this blog—as with every post in the series—does challenge organisers, exhibitors, visitors...