This blog reminds small businesses to remain focussed on their goal to build engaged communities as social media algorithms hit the headlines. Whether you agree with Mark Zuckerberg’s decision to alter the platform’s news feed algorithm or not, the founder and CEO of Facebook, has presented a timely opportunity to...
Hash It Out
This blog aims to help those attending events get more out of their participation by harnessing the power of hashtags. I frequently referenced the importance of hashtags in my series of blogs about trade shows. One can’t really blog about trade events these days and not reference the mighty octothorp....