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Blog

News, business and more...

News, business and more…

Author Archives: bridgerhowes

Demographics and Diversification

This blog is about understanding the target audience for a product or service and advises businesses to diversify. My company has always been proud to work in a niche marketplace. When people questioned whether folks wanted to read about cranes, we broke the crane down into a cab, controls, jib,...

Press release: Bridger Howes to Sponsor Bexleyheath 1st XI for 2017 Season

Bexleyheath Cricket Club has signed public relations business Bridger Howes Limited as 1st XI shirt sponsors for season 2017. Bexleyheath will wear new shirts carrying the logo during pre-season and in all Shepherd Neame Kent Cricket League Division Three matches when the newly promoted side begin their quest for a...

Quest for Silverware

This blog is targeted primarily at small businesses looking to raise their profile and gain recognition by entering awards. My company enters awards (we’ve even won a couple) and we help clients provide written and other submissions in support of their entries (some of them have even collected silverware). We...

Blog Standard

The best bloggers in a market sector are not only appearing at the top of search engine rankings, as poor content continues to burden the chasing pack. Much of this has been covered before, but as long as I continue to see more bad blogs than good, and the majority still...

Trade Shows: Miles of Aisles

This is the third part of a series of blogs about trade shows. Blog one and two are here. This installment is targeted at visitors. I am a passionate supporter of trade shows, conferences and similar events, yet, this blog—as with every post in the series—does challenge organisers, exhibitors, visitors...

Trade Shows: A Good Backstage Strategy

Trade shows. As an exhibitor or visitor only a proactive approach can yield return on investment of time and money. This blog is targeted at exhibitors. Break your strategy into two clear areas—how to make the best of the time on the stand (or booth) and things you can (and...