Author Archives: bridgerhowes

Press release: Bridger Howes to Sponsor Bexleyheath 1st XI for 2017 Season

Bexleyheath Cricket Club has signed public relations business Bridger Howes Limited as 1st XI shirt sponsors for season 2017. Bexleyheath will wear new shirts carrying the logo during pre-season and in all Shepherd Neame Kent Cricket League Division Three matches when the newly promoted side begin their quest for a...

Hash It Out

This blog aims to help those attending events get more out of their participation by harnessing the power of hashtags. I frequently referenced the importance of hashtags in my series of blogs about trade shows. One can’t really blog about trade events these days and not reference the mighty octothorp....

Stop Press

This blog guides those who send press releases to media and others who might have a need to do so in future. Perhaps it can even inspire companies who don’t include the press in their marketing to give it a try. There is more to this subject than many people...

Quest for Silverware

This blog is targeted primarily at small businesses looking to raise their profile and gain recognition by entering awards. My company enters awards (we’ve even won a couple) and we help clients provide written and other submissions in support of their entries (some of them have even collected silverware). We...

Blog Standard

The best bloggers in a market sector are not only appearing at the top of search engine rankings, as poor content continues to burden the chasing pack. Much of this has been covered before, but as long as I continue to see more bad blogs than good, and the majority still...

Trade Shows: Working with the Media

This is the fourth part of a series of blogs about trade shows. This installment is targeted at exhibitors looking to harness the power of the media. Event organisers could probably pick up a tip or two as well. All businesses, large and small, can benefit from coverage by independent...

Trade Shows: Miles of Aisles

This is the third part of a series of blogs about trade shows. Blog one and two are here. This installment is targeted at visitors. I am a passionate supporter of trade shows, conferences and similar events, yet, this blog—as with every post in the series—does challenge organisers, exhibitors, visitors...

Trade Shows: Taking to the Stage

This is the second part in a series of blogs about trade shows, again targeted at exhibitors. As I said in my previous post, trade show vendors should break their strategy into two clear areas—how to make the best of the time on the stand (or booth) and things one...

Trade Shows: A Good Backstage Strategy

Trade shows. As an exhibitor or visitor only a proactive approach can yield return on investment of time and money. This blog is targeted at exhibitors. Break your strategy into two clear areas—how to make the best of the time on the stand (or booth) and things you can (and...

Dawn of a new era

After years of planning Bridger Howes Limited received its certificate of inauguration from Companies House this morning. It represents the start of a new chapter in the lives and careers of its two directors, Richard Howes and Mark Bridger. Whether it be contract publishing, media buying, copy editing, media consultancy,...

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